Showroom Rooms in Seville
A showroom is an event where products are displayed, promoted, and sold to end customers for a specific period.
It can last for a week or even just a single day, organized by brands that want to showcase their entire catalog to the public.
The concept is simple: new fashion collections, new products, or even restaurants are introduced to the public through temporary events (pop-ups), where the space is no longer fixed but becomes itinerant and temporary to offer a limited and therefore unique experience.
Below, we share the spaces we believe are best suited to hosting a memorable showroom.
The Best Venues for Organizing a Showroom in Seville
Almacén 19 – An Industrial Space
Almacén 19 is a new industrial space option in Seville for hosting events. It is part of a group of storage facilities and warehouses located in Seville’s port area.
Recently, it has undergone a comprehensive spatial and technical transformation, with a major renovation to update its functionality, allowing it to host innovative events across various corporate sectors. The warehouse has a total area of 1,100m², divided into a Hall and an Auditorium. Additionally, it includes a catering office area, air conditioning, restrooms, a bar area, and a large double-pitched roof. These features complete its industrial and contemporary character.
Space: Over 1,000 square meters
Capacity: Up to 460 people
Facilities: Catering office area, air conditioning, restrooms, bar area, roof, and even a stage
Ibero-American Museum – Versatile and Full of History
The location and layout of the Ibero-American Museum make it an ideal space for hosting events. Its multiple rooms offer a wide range of possibilities, making them unique. When combined, the options multiply exponentially, turning the building into a true event hub.
Additionally, it features an outdoor patio in front of the building’s main entrance, perfect for enjoying a cocktail while taking in the wonderful Seville climate.
Spaces: Various rooms ranging from 92 to 373 square meters
Capacity: Versatile enough to accommodate both large events and intimate gatherings
Caravan Space – An Industrial Space by the Guadalquivir River
This avant-garde venue is located in a central area of Seville, near the river. Caravan Space is designed using shipping containers, yet the location, near the historic center, demanded an architecturally high-quality structure that fosters a dialogue between the port and its urban surroundings.
The building consists of parallel “high cube” containers, with standard containers placed over the spaces between them, creating double-height areas that enhance openness and provide an airy, spacious feel.
Size: Approximately 400m²
Capacity: Suitable for both small and large events
What Is a Showroom?
This concept originated in the United States and has been highly successful, especially in the fashion industry, where designers showcase their collections for a few days.
In the highly competitive fashion world, brands must find an authentic, credible, and relevant way to communicate. A showroom incorporates an element of entertainment, making it the perfect opportunity to align brand experiences with their promoted ideas.
What to Look for When Choosing a Showroom Venue
A great emerging space for a showroom should have key elements to ensure success.
Good Location
To achieve maximum visibility, the venue should ideally be in a high-traffic area. However, if you are hosting a private event, accessibility will be more important. Consider transportation options, including parking availability and public transport connections.
Open and Adaptable Spaces
Generally, open spaces with plenty of natural light are always well received. A flexible layout is crucial, allowing you to use temporary furniture, room dividers, or branded decorations to personalize the space.
A Distinctive Character
As mentioned earlier, the venue should be versatile enough to host different types of events. However, it also needs to have character. The more personality it has, the more memorable it will be. That’s why selecting the right space is essential for your showroom.
Equipment
Always ask about the venue’s technical equipment. Will you need a projector for presentations? Background music? Air conditioning in the summer or heating in the winter? Overlooking these seemingly minor details can ruin the entire experience.